Build loyalty and turn prospects into customers through your email campaigns. In the old days, email marketing was about sending regular news and product focused email campaigns to your entire database. Also known as batch and blast. And then data became king. Member data was used to create highly targeted and personalised messages. With more relevance, we saw
Everyone’s doing it. Here’s why email should also be part of your strategy If you’re building up your online business, you’ll no doubt be busy working on attracting new customers to your site. So let’s assume your acquisition strategy is working well and new leads are coming in every day. They’re taking a look around, checking out your products.